INCE

Student · Founder · Musician · Writer

"I am awake most hours of the day, so just send stuff to me anytime."

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Music Theory· Web Development· Startups· Voice Leading· Five Languages· Chess· Writing· Composition· Music Theory· Web Development· Startups· Voice Leading· Five Languages· Chess· Writing· Composition·

Ince Choi

Year 10 student at St Ambrose College, passionate about the intersection of music, technology, and society. My forte is musical analysis and composition — I achieved ABRSM Grade 8 Music Theory and wrote an extended project on the distinction between music and noise.

I run several early-stage startups, tutor music, and obsessively explore how technology can reshape how we learn and compete. Born in Hong Kong, raised between two worlds — I speak English, Cantonese, Mandarin, French, and Latin.

When I'm not building things, I'm reading Dostoyevsky, listening to Miles Davis, watching The Queen's Gambit, or pretending I'm good at chess.

5
Languages
5
Startups
8
Grade Theory

Education

September 2022 — May 2027
St Ambrose College
GCSEs, Various · United Kingdom
September 2017 — April 2021
Ying Wa Primary School
Primary Education · Hong Kong
002 — Journey

Two Cities,
One Story

Hong Kong skyline
2010–21
Hong Kong

Where It Started

Born and raised in Hong Kong — a city that never sleeps and never stops moving. Attended Ying Wa Primary School, one of the oldest schools in the city, immersed in Cantonese, Mandarin, and English from day one.

Hong Kong shaped everything: the pace, the ambition, the restless energy. The neon-lit streets, the harbour views, the density of culture packed into every square mile. It's where music first clicked, where curiosity became obsession.

United Kingdom
2021–
United Kingdom

New Chapter

Moved to the UK in 2021 — a completely different world. Joined St Ambrose College and threw myself into everything: maths competitions, music theory, orchestra, jazz band, and eventually, startups.

The shift from Hong Kong's intensity to the UK's rhythm gave me space to build. Gold awards in maths challenges, Grade 8 in music theory, Y Combinator Startup School, and four ventures later — this is where the building happens.

Hong Kong → United Kingdom
HK
UK

9,600 km between two homes

Hong Kong neon streets
Hong Kong
003 — Projects

Ventures

01
Sports · ELO · Matchmaking
Outrim
A competitive sports matchmaking platform using ELO-based ranking. Find opponents, track your rating, compete live.
Visit Outrim
02
Education · Study · Matchmaking
Intrim
Study partner matchmaking by subject. Reliability Ratings, Pomodoro timers, AI tutoring, and study groups.
Visit Intrim
03
Media · Journal · Editorial
Beaumont Iverson
A selective academic journal on matters from any walk of life. Curating thought from the ground up.
Visit Journal
04
E-Learning · AI · Paths
Path.
An e-learning app with tailor-made learning paths, AI-powered content, and adaptive quizzes. Testing concluded March 2026.
View Archive
004 — Currently

Right Now

Listening To

Kind of Blue
Miles Davis
Les Misérables
Original London Cast
The Perks of Being a Wallflower
Original Soundtrack
Inglorious Basterds
Original Soundtrack
Twistin' the Rock Vol. 9
Gillian Hills

Reading

Crime and Punishment
Fyodor Dostoyevsky
The Perks of Being a Wallflower
Stephen Chbosky
The Queen's Gambit
Walter Tevis
A Guide to Musical Analysis
Nicholas Cook
Catch-22
Joseph Heller

Working On

Outrim & Intrim
Matchmaking platforms
Voice Leading Analysis
Music theory research
Frontend & Backend
React, Node, Next, Express, MongoDB
Stock Portfolios
FTSE, NASDAQ, HSI, Fortune 500
Chess
(Even though I'm terrible.)
English countryside
United Kingdom
005 — Skills

Fluencies

Languages

EnglishNative
CantoneseNative
MandarinNative
FrançaisWorking
Lingua LatinaWorking

Technology

HTML / CSS / JavaScriptProficient
React / Next.jsGrowing
Node.js / ExpressGrowing
PythonLearning
MongoDBLearning
006 — Honours

Achievements

Junior Maths Challenge
Gold Award
Intermediate Maths Challenge
Gold Award — Best in Year
ABRSM Grade 8
Music Theory
Y Combinator
Startup School
Published Author
"At what point does music simply become noise?"
Percussion
Grade 6 Mixed · Grade 5 Combined
Superprof Tutor
Music Theory — One-on-One
Editor in Chief
Beaumont Iverson Journal
007 — Contact
Let's talk.

Send me a connection, DM me about anything — please I'm so bored :)